Analytics and attribution architecture
Align channel rules, identity and conversion meaning across ad platforms, analytics, backend records, CRM and business reporting.
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[NERD-METHOD]SYSTEMS / CAPABILITIES

We follow the failing journey into whichever layer owns the break. Scope ends when the destination accepts the repaired signal and an owner can repeat the check.
CAPABILITIES / ENAlign channel rules, identity and conversion meaning across ad platforms, analytics, backend records, CRM and business reporting.
01Build or repair landing pages, conversion paths and product states with instrumentation designed into the interface.
02Design payloads, stable event IDs, deduplication, server acceptance and privacy-safe routing to each destination.
03Move and transform operational data with traceable inputs, quality checks, failure alerts and controlled publication.
04Automate bounded tasks with explicit inputs, evaluation criteria, human approval and a visible failure path.
05Capture observed evidence, isolate likely causes, mark unknowns and turn the finding into a repair-ready specification.
06Give every owner the same inputs, outputs, edge cases, acceptance matrix and post-release proof requirement.
07Coordinate Growth, Product, Data, Engineering and CRM around one contract instead of five disconnected tickets.
08The preferred intervention is the smallest contract change that restores a verifiable end-to-end path.